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Marketing

roger1523

May 29, 20214 min

Pairing Strategy Scope Part 5 of 5

Buyers Make Purchasing Decisions Differently. But You Know That ... Right? Salespeople that approach every prospect the same-old way...

Roger Treese

May 19, 20212 min

Engage, Execute, and Retain

Engage, Execute, and Retain I2S recommends management lead the company into "Outcome-based Value Selling." Meaning - STOP TRANSACTION...

roger1523

May 16, 20214 min

Pairing Strategy Menu Part 4 of 5

CRO's Tackling Rep and Customer Churn are Struggling Being believable or worthy of trust is (a valued elusive asset) arising from the...

roger1523

May 16, 20213 min

Partnering Strategies CX Part 3 of 5

Customers decide if your offerings are valuable, not you! The lack of urgency to pivot to customer focus is reflected in marketing...

Roger Treese

May 16, 20213 min

Pairing Right Talent, Right Prospect, Right Time

When buyers are ready to buy, they typically target a narrow handful of providers that meet their perceived needs. Realizing, this stage...

roger1523

May 11, 20213 min

Pairing Strategy

Aligning Talent Strategy to the Business Strategy - Part 1 in series of 5 Beware of the informed B2B buyers - especially those that...

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