roger1523May 29, 20214 min readPairing Strategy Scope Part 5 of 5Buyers Make Purchasing Decisions Differently. But You Know That ... Right? Salespeople that approach every prospect the same-old way...
Roger TreeseMay 19, 20212 min readEngage, Execute, and RetainEngage, Execute, and Retain I2S recommends management lead the company into "Outcome-based Value Selling." Meaning - STOP TRANSACTION...
roger1523May 16, 20214 min readPairing Strategy Menu Part 4 of 5CRO's Tackling Rep and Customer Churn are Struggling Being believable or worthy of trust is (a valued elusive asset) arising from the...
roger1523May 16, 20213 min readPartnering Strategies CX Part 3 of 5Customers decide if your offerings are valuable, not you! The lack of urgency to pivot to customer focus is reflected in marketing...
Roger TreeseMay 16, 20213 min readPairing Right Talent, Right Prospect, Right TimeWhen buyers are ready to buy, they typically target a narrow handful of providers that meet their perceived needs. Realizing, this stage...
roger1523May 11, 20213 min readPairing StrategyAligning Talent Strategy to the Business Strategy - Part 1 in series of 5 Beware of the informed B2B buyers - especially those that...
roger1523Apr 28, 20212 min readIn the last six years, the cost of acquiring new customers has increased 60%.Why is Customer Acquisition Cost rising? It begins with sales laziness not taking the time to learn how your average customer feels about...